Course Description

Turn Your Content Into Cash

To run a profitable blog, you must monetize your email newsletter. In a day and age where the algorithms keep changing and brands all too often undervalue a blogger's influence, your email subscriber list needs to be a driver of building your business and succeeding in an online world. No longer can bloggers rely on page views as the driver of revenue. 

Meet Jane, your newest email subscriber.  

Here is the deal, though, email marketing strategy is not simply about numbers and conversions. Email marketing needs to be about building relationships, nurturing your reader, and truly connecting with your subscriber.  Not many email marketers embrace this face quite yet and it is going to hurt them.

If you choose to embrace this unique approach to email marketing, your conversions will come and your business will grow.

My course introduces a relationship management strategy, not simply an email marketing strategy. In addition to big-picture philosophy, my course gives you the tools, tactics, and resources to truly succeed.

I've taken everything I've learned from over a decade working in corporate relationship management and nearly ten years as a professional blogger and brought it online for you. 

How is the Course Structured?

There are several modules covering everything from defining your email marketing goals to creating your email marketing campaigns to strategies for segmenting your subscriber list to the technical aspects of email marketing. 

Each module has several lessons, resources, and exercises to get your email marketing strategic plan in place.

At the end of this course, you will monetize your email newsletter like you never imagined possible...and this is only the beginning.

What Others Are Saying...

"Marnie, this overview of email marketing is exactly what I needed! Thank you!" ~ Karen, professional blogger

"Marnie, thank you for taking the time to walk me through my affiliate strategy yesterday. I truly feel like I have a handle on how I am going to monetize my blogging business."  ~ Julie, professional blogger

"Hi there, Marnie! A quick note to say 'thank you' for teaching me how to clean up my newsletter list. I am blown away by the increase in open & click rate. I owe this success to you." ~ Becky, professional blogger

"Hey, Marnie, I have been meaning to thank you for forcing me to shift my mindset from hobby blogger to business owner. I feel more confident, have more clarity, and feel more in control of my business!" Sarah, professional blogger

"Marnie, Trello has been a godsend to my business. Not only am I able to manage my products better, I am saving tons of time communicating with my team." ~ Nicky, professional blogger

"Marnie helped me monetize my business when I thought I would never become unstuck! Priceless! She gave me the tools to keep it moving forward!" ~ Sarah, professional blogger

Frequently Asked Questions

What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. In addition, you have lifetime access to content and course updates.

When does the course start and finish?
The content will be "dripped" out to you on a week by week basis. So,  at the end of the course, you will have access to all modules. Before that time, in sequential order, the modules will become available to you. It is a completely self-paced online course - you decide when you start and when you finish each module.

Are there any assignments or requirements to the course?
Nothing is required. There are exercises and assignments but it is all SELF-PACED.  The benefits are the community and the lifetime access to the content. I provide quizzes for those students wanting a certificate of completion for the course.

Is it possible to earn a certificate for this course?
Yes. I can offer you a certificate of completion. 

Is the course instructor led?
Yes and no. I'm here for support but this course is self-paced. In addition to having access to me via email and online forums, you are a part of a robust community as a tremendous resource.

When does the course start and finish?
The content will be "dripped" out to you on a week by week basis. So,  at the end of the course, you will have access to all modules. Before that time, in sequential order, the modules will become available to you. It is a completely self-paced online course - you decide when you start and when you finish each module.

100% Risk-Free Commitment

Montessori Training Teacher & Parent

Marnie Craycroft

"Hi, there! I'm Marnie! I am so happy you're here. I know you will find this course invaluable in building your blogging business. Remember, I will be with you every step of the way. You can do this!"

Course curriculum

  • 1

    Introduction to Strategic Email Marketing for Bloggers

    • Welcome to Strategic Email Marketing for Bloggers!

    • Strategic Email Marketing for Bloggers VIP Facebook Group

  • 2

    Module 1 - Your 4 Main Making Money Strategies

    • A Quick Note about List Size

    • #1 - Page Views

    • #2 - Affiliate Partners

    • #3 - Working with Brands

    • #4 - Product Promotions

    • Your Module 1 Workbook

    • Tool: Product Creation Chart

  • 3

    Module 2 - Defining Your Email Marketing Goals

    • Defining Your Email Marketing Goals - Overview

    • Goal #1 - To Get to Know Your Reader

    • Goal #2 - To Deliver Value to Jane

    • Goal #3 - To Convert Jane into a Loyal Fan

    • Your Module 2 Workbook

  • 4

    Module 3 - Creating Your Strategic Email Campaigns

    • Types of Email Campaigns

    • How to Segment Your Subscribers

    • So, Jane Subscribed, Now What? Your First 100 Days.

    • "Nice to Meet You" - Handshake Campaign

    • "Get to Know You" - Segmentation Campaign

    • "Hook 'Em" - Engagement Campaign

    • "Say Yes" - Conversion Campaign

    • "Where Have You Been All My Life" - Re-Engagement Campaign

    • "You Had Me at Hello" - Win Back Campaign

    • Extra: Email Scripts

  • 5

    Module 4 - Optimizing Deliverability & Clicks

    • The Path to the Inbox - Getting Your Email in Your Subscriber's Inbox

    • Getting Jane to Open Your Email - Tips to Help Her Make the Next Move

    • Getting Jane to Click On Your Links

    • Timing: When to Send Your Email

    • Exercise - Subject Line Swipe

    • Checklist - Crafting Your Subject Line

    • Resource - The Ultimate List of Subject Lines & Emotional Triggers

    • Resource - Tools to Clean Your List & Improve Deliverability

    • Resource - Tools for Optimizing Open & Click Thru Rates

    • EXTRA - How to Make Text Hidden from Your Preheader to Optimize Your Second Headline

  • 6

    Module 5 - Growing Your High Quality Email Subscriber List

    • List Building Big Picture Goals

    • List Building with Facebook

    • List Building with Email

    • List Building with Your Blog

    • Exercise - Create Your Lead Magnets

    • Resources - List Building

  • 7

    Module 6 - Analyzing Your Data & Making Adjustments

    • The Importance of Tracking Your Email Results

    • Your Email Tacking Sheet

  • 8


    • Extra: How to Segment & Tag in ConvertKit

    • Resource: Subject Lines for Unsubscribers

    • The Legal Stuff