Strategic Email Marketing: an eCourse for Bloggers
Turn Your Readers into Loyal Fans & Your Content into Cash
To run a profitable blog, you must monetize your email newsletter. In a day and age where the algorithms keep changing and brands all too often undervalue a blogger's influence, your email subscriber list needs to be a driver of building your business and succeeding in an online world. No longer can bloggers rely on page views as the driver of revenue.
Meet Jane, your newest email subscriber.
Here is the deal, though, email marketing strategy is not simply about numbers and conversions. Email marketing needs to be about building relationships, nurturing your reader, and truly connecting with your subscriber. Not many email marketers embrace this face quite yet and it is going to hurt them.
If you choose to embrace this unique approach to email marketing, your conversions will come and your business will grow.
My course introduces a relationship management strategy, not simply an email marketing strategy. In addition to big-picture philosophy, my course gives you the tools, tactics, and resources to truly succeed.
I've taken everything I've learned from over a decade working in corporate relationship management and nearly ten years as a professional blogger and brought it online for you.
There are several modules covering everything from defining your email marketing goals to creating your email marketing campaigns to strategies for segmenting your subscriber list to the technical aspects of email marketing.
Each module has several lessons, resources, and exercises to get your email marketing strategic plan in place.
At the end of this course, you will monetize your email newsletter like you never imagined possible...and this is only the beginning.
"Marnie, this overview of email marketing is exactly what I needed! Thank you!" ~ Karen, professional blogger
"Marnie, thank you for taking the time to walk me through my affiliate strategy yesterday. I truly feel like I have a handle on how I am going to monetize my blogging business." ~ Julie, professional blogger
"Hi there, Marnie! A quick note to say 'thank you' for teaching me how to clean up my newsletter list. I am blown away by the increase in open & click rate. I owe this success to you." ~ Becky, professional blogger
"Hey, Marnie, I have been meaning to thank you for forcing me to shift my mindset from hobby blogger to business owner. I feel more confident, have more clarity, and feel more in control of my business!" Sarah, professional blogger
"Marnie, Trello has been a godsend to my business. Not only am I able to manage my products better, I am saving tons of time communicating with my team." ~ Nicky, professional blogger
"Marnie helped me monetize my business when I thought I would never become unstuck! Priceless! She gave me the tools to keep it moving forward!" ~ Sarah, professional blogger
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own. In addition, you have lifetime access to content and course updates.
When does the course start and finish?
The content will be "dripped" out to you on a week by week basis. So, at the end of the course, you will have access to all modules. Before that time, in sequential order, the modules will become available to you. It is a completely self-paced online course - you decide when you start and when you finish each module.
Are there any assignments or requirements to the course?
Nothing is required. There are exercises and assignments but it is all SELF-PACED. The benefits are the community and the lifetime access to the content. I provide quizzes for those students wanting a certificate of completion for the course.
Is it possible to earn a certificate for this course?
Yes. I can offer you a certificate of completion.
Is the course instructor led?
Yes and no. I'm here for support but this course is self-paced. In addition to having access to me via email and online forums, you are a part of a robust community as a tremendous resource.
When does the course start and finish?
The content will be "dripped" out to you on a week by week basis. So, at the end of the course, you will have access to all modules. Before that time, in sequential order, the modules will become available to you. It is a completely self-paced online course - you decide when you start and when you finish each module.
Marnie Craycroft
Welcome to Strategic Email Marketing for Bloggers!
Strategic Email Marketing for Bloggers VIP Facebook Group
A Quick Note about List Size
#1 - Page Views
#2 - Affiliate Partners
#3 - Working with Brands
#4 - Product Promotions
Your Module 1 Workbook
Tool: Product Creation Chart
Defining Your Email Marketing Goals - Overview
Goal #1 - To Get to Know Your Reader
Goal #2 - To Deliver Value to Jane
Goal #3 - To Convert Jane into a Loyal Fan
Your Module 2 Workbook
Types of Email Campaigns
How to Segment Your Subscribers
So, Jane Subscribed, Now What? Your First 100 Days.
"Nice to Meet You" - Handshake Campaign
"Get to Know You" - Segmentation Campaign
"Hook 'Em" - Engagement Campaign
"Say Yes" - Conversion Campaign
"Where Have You Been All My Life" - Re-Engagement Campaign
"You Had Me at Hello" - Win Back Campaign
Extra: Email Scripts
The Path to the Inbox - Getting Your Email in Your Subscriber's Inbox
Getting Jane to Open Your Email - Tips to Help Her Make the Next Move
Getting Jane to Click On Your Links
Timing: When to Send Your Email
Exercise - Subject Line Swipe
Checklist - Crafting Your Subject Line
Resource - The Ultimate List of Subject Lines & Emotional Triggers
Resource - Tools to Clean Your List & Improve Deliverability
Resource - Tools for Optimizing Open & Click Thru Rates
EXTRA - How to Make Text Hidden from Your Preheader to Optimize Your Second Headline
List Building Big Picture Goals
List Building with Facebook
List Building with Email
List Building with Your Blog
Exercise - Create Your Lead Magnets
Resources - List Building
The Importance of Tracking Your Email Results
Your Email Tacking Sheet
Extra: How to Segment & Tag in ConvertKit
Resource: Subject Lines for Unsubscribers
The Legal Stuff